Insights, playbooks, and stories from the Ushawishi community.
Nairobi's biggest street food celebration is back for its 11th Edition, themed "Playtime," on 8th August 2026 at Jamhuri Showground. With over 1.49 million views generated across p...
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Looking for influencers in Kenya? Discover how Ushawishi helps brands find verified content creators with authentic audiences, real engagement, and proven campaign performance inst...
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Learn why affiliate marketing in Kenya works better with fair creator pay. Discover how Ushawishi helps brands build trusted, high-performing partnerships.
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Inside the Twende Digital na Kenya Power campaign: a two-phase, nationwide phygital rollout that combined field activation with live digital amplification to move millions of custo...
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Everything creators, brands, and growing businesses need to know about building genuine influence, earning real income, and running campaigns that actually work in 2026
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What the Kenya Power Roadshow taught us about influence, community trust, and what Google actually rewards
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Total tweet volume is a myth. Discover the exact velocity frameworks, account diversity metrics, and wave coordination strategies used to dominate X trends in Kenya.
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How did a Nairobi startup get a 35% higher sign-up rate? How did a ranch book out 3 months in 30 days? Dive into the data-backed proof of influencer success.
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Is TikTok replacing Google? Why did Instagram engagement drop 16%? Find out where your brand needs to live in May 2026 to maximize ROI.
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Traditional ads are failing. Discover how the "TikTok Search" phenomenon and verified micro-influencers are redefining ROI for brands in Kenya and beyond.
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The era of expensive celebrity influencer campaigns with low ROI is fading. Kenyan brands are now embracing nano influencers and authentic storytelling, and Ushawishi is leading th...
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Nano-influencers are reshaping digital marketing in East Africa. Discover how brands are leveraging authenticity, trust, and hyper-local content to win in 2026.
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